Tuesday, 17 April 2018

Benefits Of A Restaurant Blog Chicago

By Lisa Ross


The number of hotels in towns and cities is increasing thus making the business more competitive. In the past, hotels did not see any need for websites, but due to the competition, most have recognized the need. Most hotels use a restaurant blog Chicago to give information to clients both current and potential. The content or newsletter post usually brings a lot of merits to the hotel. Here are some of the benefits.

If clients are not aware of a product like food or an event in your restaurant, most will not show up because they do not know of it and as a result, you lose clients. However, if you keep posting contents of new sports or a game that is coming up, those who read it from the website will show up. They will have drinks or eat during the match hence creating an advantage to the business which is an increase in sales.

Again, it is through blogs that you get search engine optimization which is having a lot of traffic on your website due to people reading content from the site. The move gives you better ranking in Google hence you move to the first page where there is a lot of traffic. The only way to get there is by posting fresh content that makes clients happy, and as a result, you attract new clients. In case you post old content, very few people are likely to visit the site.

For clients to be loyal, there is need to ensure proper relations and connection. Sending a blog once or twice a week to your clients gives them a chance to know of any new developments. The clients also get to communicate back to the hotel hence creating some connection which leads to trust. Once trust has been built between the business and the client, then, the customers are going to be loyal, and as a result, the hotel gets to retain clients and attract new ones.

A business with few or no reviews cannot be trusted, and most potential clients will avoid their services since they cannot believe the service provider. In restaurants, the same will apply if customers fail to visit the website of a hotel to read contents. It happens most when there are no new contents to see. However, if you have fresh materials on the site and give clients a platform to share what they feel, you increase reviews hence a better reputation.

Educating is another benefit that results from posting articles on your restaurant website. To claim the position of a leader in the market, most of your competitors must look up to you for more information in the business. Blogs help educate other hotel owners thus if they come from your website, you will be known as the industry leader who creates confidence in your clients and gives you a good reputation.

Promoting the website of an eatery can be very expensive. However, the moment a hotel keeps on posting fresh and new content on the site, it attracts the attention of media professionals. As a result, some will consider using some of your images or blogs for their articles thus you enjoy free publicity in the media.

Lastly, it is good to note that the moment media professionals use your content, you will not need to pay for advertisement anymore. Additionally, the more the traffic you get on your website, the more the customers, since the followers convert to clients.




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