Tuesday, 30 January 2018

Tips For Creating A Cape Coral Happy Hour That's The Talk Of The Town

By Charles Mitchell


A lot of people love the idea of stopping in at their favorite bar or restaurant to have a cocktail before they head for home. It's a great way to unwind at the end of a hard day and socialize with friends. For restaurants and bars, this is a great marketing and business opportunity. If you own a bar or restaurant, and have a liquor license, there are some simple things you can do to make your Cape Coral happy hour the place to be.

Some owners hesitate to offer discounted drinks to tired workers because they believe these people are likely to overindulge and cause problems. Most owners who have dedicated cocktail hours say this fear is overblown. The advantages usually outweigh the disadvantages. The dead hours before the dinner crowd arrives will be filled with paying customers. You will see new customers checking out your business and staying for dinner.

If you are going to do this, you have to do it right. You won't bring in the customers unless you really discount items. A lot of people decide which bar or restaurant to frequent based on the specials that are being offered. If you can come up with a gimmick, like a specialty drink served only at your establishment on certain days, and at a deeply discounted price, people are likely to show up and spend money.

It won't do any good for you to open your doors for discounted food and drink in the middle of the afternoon. It has to happen when people are normally leaving work and going home. This makes the hours between five the seven the peak times to entice customers with special deals. You can always have special happy hour events at odd hours occasionally.

Happy hour is not the time to break in new help. You need experienced bartenders and wait staff who know what they are doing and are experienced enough to do it well. This hours can be very hectic. Customers don't expect to wait long for their orders. If the service is slow, they will leave and go elsewhere. You have to stress this to your staff and explain how that will affect their pocketbooks as well as yours.

Nobody wants to work all day and stop at a bar that is dreary and sparsely populated. Your cocktail hours needs to be filled with lively customers who are busy socializing, mixing, and networking as well as drinking and eating. It always helps to have good music, popular items on your menu, a good selection of drinks, and the best prices.

In order to build a loyal customer base, you have to be consistent. The days and hours you offer discounted drinks has to stay the same. You can't change prices from one week to the next. The food you offer has to be consistent. Even the music needs to be the same genre all the time.

Introducing a happy hour in your bar or restaurant is smart marketing. You will fill the dead hours before dinner with customers. New people will try out your establishment, and may become loyal customers.




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