Thursday, 29 September 2016

Points To Help You Market Happy Hour Specials In Bethesda MD

By Jason Collins


As the week unwinds, many people anticipate to spend the better part of the evening eating and drinking after a tiresome day at work. At times, the cafeteria may have a few guests or none at all except the workers during such times. Conducting intense marketing of your Happy Hour Specials in Bethesda MD is a good way to increase the food and beverage sales.

After-hours mostly take place in the evening. Research shows that a fifth of these who visit restaurants to eat and sip cocktails are mostly young people. Hence, such a time means a lot to them. As an entrepreneur, seize this opportunity to do promotion. You will be surprised at just how a good marketing mix may bring you additional revenue.

For your promotion to bear fruits, make use of the internet. Millennials in Bethesda, MD form a part of the market that is attracted to a trendy and distinct area. They go for what suits this taste. Therefore, add a touch of such qualities to your bistro and advertise it on social media. This way, you communicate to the intended market.

Turning silent evenings into a buzzing moment in your catering area means making food and beverages affordable. Virtually half of those who venture out into restaurants in the evening are lured by low prices. Low prices are a motivation to enter into a particular eatery after coming from the office. Before you know it, your cafe or bistro will receive a crowd of guests.

It is vital to grant your clients their wish. One can only do this by adequately researching on what they look for when they enter into the cafe. Their needs and preferences should be your concern since you are opened to serve the guests. Knowing these needs makes you capable to come up with a menu card that fits their lifestyle as well as their habits of dining. It makes them remember the experience.

Offer great deals on group visits. Hardly do you find a table occupied by a single client. In most cases, attendants of happy hour specials get into an eatery as a group of colleagues or friends. Offering deep discounts on prices by their virtue of being collective motivates them to crowd the place. With good deals, they taste a wide range of food items. Hence, they have a blissful time.

Anyone who knows what evening specials are can concur that the evening is usually a much awaited time. Meeting their high anticipation is challenging. However, planning ahead and training your staff to view this time as an ongoing course is key to make you serve the client better. For instance, if you offer dinner, then discuss with your team on what to offer way before time. Planning makes the service seamless.

To affirm your clientele that your restaurant is the better place to go for happy hour specials, create an opportunity for them to eat and drink during the night. Not everyone is able to partake the experience between four and seven in the evening. As a way of involving them too, create time in the night, from eight and ten oclock for them to enjoy dinner at affordable prices.




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