There is nothing new about offering discounted prices on drinks during the slowest hours at pubs and bars. Creating the kind of atmosphere and attractions that will have regular customers, and new business, flocking to your door requires some smart strategies however. Without them, you can end up losing money instead of creating a new revenue stream, and nobody in business wants that. Creating a happy hour Grapevine TX pub owners will want to emulate starts with understanding why you want to do it in the first place.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounts on meals and drinks are going to do more than make bar sales jump. They will increase revenue because there are more food items being sold. Opening early for cocktail hour is a great way to reinforce your brand and add to your customer base.
Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.
You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
You have to know who your audience is. You need to cater to your regulars with your strategies first rather than focusing on getting new customers. If you entice the regulars, the new business will follow. You should consider who the people are who are coming to your bar or pub. They may be corporate types who work nearby. They may be young people who are on the prowl for the coolest place to party. Once you pinpoint your audience, narrow in on what will bring them in.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.
Discounts on meals and drinks are going to do more than make bar sales jump. They will increase revenue because there are more food items being sold. Opening early for cocktail hour is a great way to reinforce your brand and add to your customer base.
Just discounting drinks isn't enough. You have to price them right. When you are reducing the price in one area, you naturally have to raise prices in another. If you don't do that, you won't be maximizing your sales. You want to increase the price of the best selling items at the same time you are offering free, or two for one, drinks. There are tables you can use to determine how to set the most effective prices.
You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
You have to know who your audience is. You need to cater to your regulars with your strategies first rather than focusing on getting new customers. If you entice the regulars, the new business will follow. You should consider who the people are who are coming to your bar or pub. They may be corporate types who work nearby. They may be young people who are on the prowl for the coolest place to party. Once you pinpoint your audience, narrow in on what will bring them in.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
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